People don’t listen (to radio) any more. Well, of course that’s not true. But the old Video Killed The Radio Star-melodram hasn’t been in effect, well, during car rides (for some pretty obvious reasons). Seems like, in the last three years, in-car radio has been battling a new enemy. The chatter of people on their mobile phones. Research shows: commuters listened to the radio 6 minutes shorter now than they did three years ago. And they’re spending three more minutes on the phone. So yes, cars are the phone booths of today. The average duration of a call inside a vehicle is 4 minutes and 21 seconds. On the other hand, all other mobile phone calls last 3 minutes and 15 seconds on the average. OK. The real enemy of radio aren’t dashboard MP3 players. But the people themselves. A fact, the music industry knows since quite some time …
Via Mobile Mag - Mobile phones cutting into in-car radio listening