Comments on: A Road Map to Moving Images

By: gertis.media » Pipe classic, Pipe lite

gertis.media » Pipe classic, Pipe lite — Sat, 11 Nov 2006 12:09:54 +0000

[...] And so we’re coming back to last posts final question: Is content now really king? Looking out of the window leads to the following idea. Olde media used to pay for content. Google’s positions itself more like an intelligent remote control (at least you do not have to pay for integration, like in the yellow pages). To Google, all content is created equal and just piece of data store in the indices of Google’s server farms. (The YouTube-deal might chance this comfortable postion; suddenyl, it’s all about licensing and copyrights.) [...]

By: hubert

hubert — Thu, 09 Nov 2006 10:33:29 +0000

now I get it. Virtual Pipes = Walled Gardens, with a pure software based wall (A.K.A. DRM).

To be honest, I’m a bit skecptical. DRM-based content disctribution restrictions do have their place in the value chain. But it doesn’t make one.

By: Bertram

Bertram — Tue, 07 Nov 2006 15:15:20 +0000

Well virtual pipes have been quite successful (game consoles, iTMS). I’m borrowing from Andy Kessler. Probably you will find his thoughts about Media 2.0 very interesting.
I’m trying to transfer his concepts to guess sevenloads next steps in my comming blog post;-)

By: hubert

hubert — Tue, 07 Nov 2006 14:14:16 +0000

In yer olde value chain, monetizing content is/has been a proven business. But tackling the new scenario is going to be quite a challenge.

By: Bertram

Bertram — Tue, 07 Nov 2006 13:42:01 +0000

Well no fairy tales so far. I think Sevenload and others will create virtual pipes around their content.
Monetizing the pipe is a well known business …