http://www.gertismedia.com/blog/2006/11/11/pipe-classic-pipe-lite/ on digital Fri, 25 Jul 2008 06:24:08 +0000 http://wordpress.org/?v=2.5.1 http://www.gertismedia.com/blog/2006/11/11/pipe-classic-pipe-lite/#comment-511 Bertram Sun, 12 Nov 2006 09:56:23 +0000 http://www.gertismedia.com/blog/2006/11/11/pipe-classic-pipe-lite/#comment-511 Some thoughts about media brands: - they don't extend very well into social media. Would you create a profile on foxspace? (#1 reason why Focus live has no traction is the focus brand) - the brands are too big. What do you get when you look at RTL branded content? Outside their pipes this branding is worth nothing. - The brands are much smaller now: Günther Jauch, DSDS or CSI. - If they lose their pipe they lose their brand. Time to split things up. Some thoughts about media brands:
- they don’t extend very well into social media. Would you create a profile on foxspace? (#1 reason why Focus live has no traction is the focus brand)
- the brands are too big. What do you get when you look at RTL branded content? Outside their pipes this branding is worth nothing.
- The brands are much smaller now: Günther Jauch, DSDS or CSI.
- If they lose their pipe they lose their brand.
Time to split things up.

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